Privacy Policy

We may collect the following categories of personal information: • Personal Identifiers: Name, email address, mailing address, phone number, username, and account credentials. • Payment Information: Credit card details, billing address, and transaction history processed through our secure third-party payment processor. We do not store full payment card numbers on our servers. • Communication Data: Content of messages, emails, or chat communications you send to us, as well as session notes from coaching sessions. • Health and Wellness Information Voluntarily Disclosed: General wellness goals, postpartum concerns, pregnancy-related questions, fertility topics, and other health and lifestyle information you choose to share. Sweet Embrace provides coaching only, not medical care. We treat this information confidentially as described in this policy and subject to applicable law. Please never include medical information in email or our website contact form, including diagnoses, test results, medication lists, or detailed symptoms. Regular email is not a secure place for this information. After you become a client, use the Practice Better client portal for coaching-related details. • Device and Usage Data: IP address, browser type, operating system, pages viewed, time spent on pages, and other analytics data collected through cookies and similar technologies. • Session Data: Notes or summaries from live one-on-one coaching sessions. One-on-one sessions are not recorded by the Company. Masterclasses are pre-recorded and available on demand for purchase and access at any time.

• Directly from you when you register, purchase a service, fill out a form, or communicate with us. • Automatically through cookies, web beacons, and analytics tools when you use our website. • From third-party service providers (e.g., payment processors, scheduling platforms, email marketing services) as needed to deliver our services.

We use your personal information to: • Provide, personalize, and improve our coaching services and masterclasses. • Process payments and manage your account. • Communicate with you regarding scheduling, service updates, and your wellness journey. • Send you newsletters, promotional materials, and educational content (with your consent; you may opt out at any time). • Comply with applicable Texas and federal legal obligations and enforce our policies. • Analyze usage patterns to improve our website and offerings.

We do not sell your personal information. We may share your information in the following limited circumstances: • Service Providers: Trusted third-party vendors who assist in operating our website and delivering services (e.g., payment processors, email platforms, scheduling tools, video conferencing providers), subject to confidentiality obligations. • Practice Better: We use Practice Better as our secure client platform for coaching scheduling, intake forms, messaging, records, and coaching-payment administration. Information submitted through its booking, intake, and client-portal forms is handled within Practice Better, rather than through our ordinary website contact form. Website inquiries and email correspondence may still be handled outside Practice Better. The platform's use does not change our coaching-only role. • Legal Compliance: When required by Texas or federal law, court order, or governmental authority, including compliance with Texas subpoena requirements under the Texas Rules of Civil Procedure. • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity. • With Your Consent: For any other purpose with your explicit prior consent.

In the event of a breach of security involving your personal information, we will notify you in accordance with the Texas Identity Theft Enforcement and Protection Act (Texas Business & Commerce Code Chapter 521) as promptly as reasonably possible. If the breach affects 250 or more Texans, we will also notify the Texas Attorney General's office as required by law.

We retain your personal information for as long as your account is active, as necessary to provide our services, or as required by applicable Texas or federal law. You may request deletion of your data by contacting us using the information in the Contact section below.

We implement commercially reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction, consistent with the requirements of the Texas Business & Commerce Code. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We use cookies and similar tracking technologies to enhance your experience on our website. You may instruct your browser to refuse cookies; however, some features of our site may not function properly without them.

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from individuals under the age of 18. If we learn that we have inadvertently collected information from a minor, we will promptly delete it in compliance with the Children's Online Privacy Protection Act (COPPA).

Texas residents have the right to: (a) know what personal information we collect about them; (b) request correction of inaccurate data; (c) request deletion of their data; (d) opt out of marketing communications; and (e) not be subject to discrimination for exercising these rights. Residents of other states may have additional rights under their respective state laws. To exercise any of these rights, please contact us using the information in the Contact section below.

We reserve the right to update this Privacy Policy at any time. We will notify you of material changes by posting the revised policy on our website with an updated effective date. Your continued use of our services after such changes constitutes your acceptance of the revised policy.